Know Your Audience
Mon Apr 06, 2020 11:02 pm
Ask yourself these questions:
Who are they?
What do they do?
How can you help them do it better?
Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.
Furthermore, don’t forget to take a funnel position into account when creating buyer personas. For example, a customer that needs nurturing requires a different message than someone ready to buy. You should be having conversations at the right time to be sure you aren’t too late or too soon.
Who are they?
What do they do?
How can you help them do it better?
Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.
Furthermore, don’t forget to take a funnel position into account when creating buyer personas. For example, a customer that needs nurturing requires a different message than someone ready to buy. You should be having conversations at the right time to be sure you aren’t too late or too soon.
Permissions in this forum:
You cannot reply to topics in this forum
|
|