Basic Marketing Strategies for Beginners

Optimize Your Content
Keywords attract clients. They need to be placed in strategic locations in the text on your website. Make sure they work with the topics your customers are searching for.

Advertise Online
Facebook and Google ads work great. These are cheaper than print, television and radio and they appeal to a wider audience. Classified ads and social media are great places to gain exposure to your business.

Develop a Call to Action

Tell people exactly what you want them to do when they visit your site. The right Call To Action converts visitors to sales.

Write a Blog
You can share specials and planned events on a blog. These are a great way to market in your own voice.

Create an Email Campaign
Putting together an email marketing campaign gets you out in front of your target audience. Everyone on your list will see your email message from their inbox. Make sure no recipients can see others email addresses.

Offer Freebies
Free access to an ebook or adding an item for free is a value added way to turn visitors into clients. Whether you’re online or in a brick and mortar store, free stuff attracts customers, be creative.

Drop Your Price
If your competition is close in price to your product, dropping those numbers can increase your volume in sales and give you an advantage.

Streamline Your Brand
Take the time to research who’s buying your goods and services. Then funnel your branding efforts to language and visuals that they want.

Test Campaigns
Social media is a great place to monitor campaign results. Look at reactions to your latest campaign. There are also campaign programs you can use outside of social media.

Run Contests
Engaging prospects is a great way to turn them into clients. A quiz, game or contest will grab the interest of visitors so you can get them on a mailing list.

Do a Podcast
Getting out in front of an audience by using your voice adds the personal touch that can make a sale. If you’re stuck at first you can start by just reading out your blog posts.

Organize a Webinar
These are another great way to personalize basic marketing strategies. A webinar that details how your product works is a great idea. You can host at no cost, there are some great sites out there. (ex:zoom)

Launch a Website
Regardless of the goods or services you’re selling, having a website is a prerequisite. Find a developer that can implement you vision. A website allows you to generate sales 365 days a year, 24 hours 7 days a week.

Broadcast on YouTube
Create a mini commercial, workshop or just make a video and place it on your website to win over prospects. This will also gain exposure to your business.

Stress Customer Service
Give the people what they want. Stressing customer service creates a great reputation and buzz around your products. Provide excellent customer service at all times, do the right thing.